Telecompaper Consumer Panel
With the Telecompaper Consumer Insights panel you get unique consumer insights:
- How many mobile devices does an average household use? * What kind of subscriptions do consumers prefer?
- How is internet use changing?
- And how is video content consumption changing?
These are just a few of the questions for which Telecompaper can provide detailed answers. Telecompaper reports are based on the opinions of about 10,000 consumers every six months who answer regularly around 150 questions about their use of mobile telephony, broadband connections, fixed telephony and TV, including details on their current situation, purchasing habits, usage and churn through the Consumer Insights-panel. On the basis of this data, we produce a number of regular reports throughout the year, as well as provide ad hoc responses based on customer demand. For more information contact the research department. Do you want to be kept informed about our Consumer Insights panel? Subscribe to our newsletter at the top of the page.
Consumer Insights / Recurring reports
Throughout the year Telecompaper publishes a number of reports on the latest telecom trends. These offer unique insight into important aspects of consumer behaviour in the Netherlands. For example, would you like to know what kind of content Dutch consumer watch and which apps are installed on their phones? The reports below provide the answers.
INSIGHTS ON THREE KEY SUBJECTS.
Ownership: Which products, services and subscriptions do consumers want, what do they buy and what do they pay? What are the market shares of fixed and mobile providers, hardware brands and types of subscription? Usage: Why does someone choose a certain product, service or provider, how is it purchased and what do consumers do with their (mobile) devices? User experience: How do consumers experience the usage of a product or service, why would they recommend or discourage a product or service and what factors weigh the heaviest in the level of satisfaction?
PRODUCTS AND SERVICES
- Provider (current and past, mobile and fixed telephony, TV and (mobile) internet)
- Type of subscription (pre- and postpaid, SIM-only, packages, single, dual, triple or quad play)
- Type of connection (current and past, internet and TV, internet speeds)
- Churn (subscriptions, handset)
- Extra services (TV, internet)
- Handset (brand, subbrand, type, operating system)
- Hardware (numbers)
- OTT subscriptions (i.e. Netflix, Spotify)
- Buying intention (new product introductions, tablets)
- Costs (mobile and fixed telephony, TV and (mobile) internet)\\Spending on mobile telephony - 2013 Q2
USAGE
- What does consumer do/buy on the internet
- Reasons for choosing provider (mobile and fixed telephony, TV and internet)
- Reasons for choosing hardware (mobile phone, tablet)
- Purchase way (mobile telephony, internet, TV)
- Purchase channel (packages, handset, SIM)
- Usage of handset (functionalities)
- Internet connection (hardware, frequency)
- Way of watching TV (live, postponed, paid, free, frequency, hardware)
- Apps ( type, frequency)
- Communicatie, banking, video, music and gaming apps (type, frequency, number of users and usage length)
- Minutes watched per day per device - 2013 Q4 ## USER EXPERIENCE * NPS provider (mobile and fixed telephony, TV and internet)
- NPS hardware (handset)
- Quality of IM and social media apps
- Quality of banking and video apps
- Quality of gaming apps
- Reasons (not) to recommend provider (mobile and fixed telephony, TV and internet) Satisfaction of aspects (handset)
CUSTOMISED RESEARCH
In addition to the recurring panel, we can set up customised research based on the customer’s preferred topics, including integrating this with regular questions in the panel. By using the existing panel questions, respondents can be further differentiated according to their current service providers, handset brands or other factors like socio-demographics. Started in 2007, the Consumer Insights panel runs continuously, offering long-term comparisons as well as the most up-to-date information. In addition to identifying developing trends, you can access the latest information within a few working days. Information is provided in Excel, report or dashboard format.
More information?
Just drop us a mail and we will contact you.
