Brand Awareness - Video Services 2025Q4
This report shows the spontaneous and assisted brand awareness of video services in the Netherlands during December 2025. We also look at what is top of mind. Brand awareness is an important indicator of how successful existing and new brands are in their marketing. It is an essential first step in convincing consumers to take out a subscription. The following brands are included: Amazon Prime Video, AppleTV+, Discovery+, Disney+, ESPN, Film1, HBO Max, Netflix, NLZIET, NPO, Pathé Thuis, SkyShowtime, Viaplay, Videoland, YouTube, Ziggo Sport Totaal.