Of the Dutch consumers between 15 and 65 yrs old 30 percent is able to watch internet websites via their TV screen, according to the 6,600 participants in the Telecompaper Consumer Panel between February and April 2011. It is especially the innovators who are able to do this. Not all that can use connected TV actually do so. In fact, 44 percent never uses it. The type of content that is watched via connected TV is mostly "lean back" content.
The research was carried out in February, March and April 2011 amongst more than 6600 respondents. The results from the panel are CBS stratified for age (15-65 years) and gender. We asked respondents if they are able to watch internet via their TV screen and if so, how they are able to do this. We continued asking those who are able to use connected TV, with what frequency they use it. However, a considerable portion of users does not use it. The next question concerned the content that is watched by those who do use it and the last question queried if these users would cancel their TV subscription.
