WUA! Digital Customer Experience study maps out the online customer journey of 300 potential customers looking for a Sim only plan in the German market. For the report, go to wuaglobal.com.
Which providers do they encounter? Which parties are found? Do they continue their customer journey on a website, or do they give up? Why do they continue, and why do they give up? Which parties get preference? What do potential customers like about the ordering process, and what do they dislike?
The report includes conclusions and concrete recommendations to achieve digital excellence.
Telecompaper and digital customer experience research company WUA! are collaborating in the international telecom market. The two companies share their expertise to bring new insights to the telecom sector in various areas. The collaboration started in June 2016.
For more information and a preview of the results see wuaglobal.com.
