Dutch Apps Market is a quarterly report that gives insights in the installed base, number of active users and customer appreciation of the apps used. We show the market share by the following segment groups: Market, Gender, Age, Mobile Provider brands (KPN, Vodafone, T-Mobile, Tele2, Simpel), Handset brand (Apple, Samsung, Other) and Mobile subscription (postpaid vs prepaid). The different penetrations are shown in a conveniently arranged tables, enabling quick insight into the differences between the Apps and segments
The report zooms in on the following categories and Apps:
- Communication – BeReal, Discord, Facebook, Facebook Messenger, Facetime, Google Meet, Instagram, Microsoft Teams LinkedIn, Pinterest, Reddit, Signal, Skype, Snapchat, Telegram, Tiktok, Twitter, Whatsapp, Zoom
- Music (Streaming, radio) - Apple Music, BNR, Deezer, Google Play Music, iTunes, Juke, Podimo, Qmusic , Radio 1, Radio 2, 3FM Radio 538, Sky Radio, Soundcloud, Spotify, Youtube
- Banking and Payment – ABN-AMRO, Apple Pay, ASN, Bunq, Google Pay, ING, KNAB, OK, Payconiq, Paypal Rabobank, Regiobank, Revolut, SNS, Stocard, Triodos, WiebetaaltWat and Splitwise
- Video for both tablets and smartphone - Amazon Prime Video, Apple TV, Discovery+, Disney+, ESPN, F1TV, HBO Max, KIJK, KPN iTV, Netflix, NLZIET, NPO, Pathé Thuis, RTL XL, SkyShowtime, Twitch, Viaplay, Videoland, YouTube, Ziggo GO, Ziggo Sport Totaal
