The report Dutch Mobile Consumer 2012 Q3 - Handset Edition gives detailed information on the demographics of consumers, their sales channels, reasons for selecting a provider,reasons for selecting a handset brand, average spending, most used services. The report is available for purchase in two different editions. This edition gives insight per used handset brand: Nokia, Samsung, LG, Sony Ericsson, HTC, Apple, Blackberry and other handset brands combined. The other edition gives insight per mobile service provider: Hi, KPN, Telfort, Vodafone, T-Mobile, Tele2 and the others providers combined. Both reports discuss the following aspects:
- Market shares per handset/provider (All, Postpaid, Prepaid)
- Split per age group, gender, income and education.
- Split per Postpaid/Prepaid, Packages/Sim Only, Smartphone/Normal phone (All, Postpaid, Prepaid)
- Sales channels (Handset, SIMs, packages)
- Which kind of ‘physical’ shop is used to buy the mobile connection. (Handset, SIMs, packages)
- Which kind of ‘online’ shop is used to buy the mobile connection. (Handset, SIMs, packages )
- New purchase or renewal, how is handset acquired
- What is the average spend per consumer (All, Postpaid, Prepaid), and who pays the monthly fees, call charges, etc.
- What are the top seven reasons for the consumer when selecting his current mobile provider (All, Postpaid, Prepaid)
- What are the top seven reasons for the consumer when selecting a handset brand (All, Postpaid, Prepaid)
- Private vs. business usage mobile phone
- What are the most-used services (All, Postpaid, Prepaid), and how many SMS are sent per month
- Churn provider and NPS provider
