Dutch Mobile Promotions - Retailer Q2 2011
This research brief focuses on mobile promotions and usage by retailers in the Netherlands for the quarter periods Q4 2009 to Q2 2011. Information is based on findings from Telecompaper's Mobile Promotions Database (which tracks active promotions of mobile services on a weekly basis) and Consumer Panel (which provides unique insight into the behaviour and current situation of Dutch consumers and the telecom services they are using). Main findings: The combined share of the four largest retailers (Phone House, BelCompany, Telecombinatie and T for telecom) has decreased annually. Main reason for the drop is the disappearance of T for telecom as a retail chain. Other telecom-only shops had the largest individual share, followed by the Phone House. According to Telecompaper's Consumer panel, 44 percent of the Dutch bought their current mobile subscription in physical shops in Q2 2011, of those more than half bought it from the operator's own shop.
