Our Global Connected TV 2011 report ('An Operator Guide to Connected TV') provides an overview of the next-generation TV market dynamics. Connected TV is 'where broadcast meets broadband' and provides the end-user with an enhanced TV experience. We take a look at the different flavours of Smart TV or IPTV 2.0, as it is often called, and examine the value chain. Drivers and inhibitors are put side by side, as are the threats and opportunities for cable and telco operators. Finally, we have compile a large number of third-party consumer surveys worldwide and equipment sales forecasts, to show that Connected TV is indeed shaking up the global television markets.
