The Dutch mobile operators have made a number of changes to their subscription offers in recent months. First-minute billing became per-minute billing, the out-of-bundle rates increased, and the carry-over period was reduced. These minor changes in the fine print of Dutch mobile subscription offers will have an impact on monthly bills. They lead to an increase in ARPU. The higher ARPU is only one of the benefits for the operators. The other is that the changes have no effect in the rankings on comparison sites; customers do not see the difference and are still attracted to the subscription offers. Consumers don't pay attention to fine print when choosing a mobile subscription. Conclusion: For operators, the bigger benefits are not from changing fees for usage, but from changing fees for unused services.
