The report Dutch Mobile Consumer 2011 Q3 - Handset Edition gives detailed information on the demographics of consumers, their sales channels, reasons for selecting a provider, average spending, most used services and use of bundles in addition to the current subscription. The report is available for purchase in two different editions. This edition gives insight per used handset brand: Nokia, Samsung, LG, Sony Ericsson, HTC, Apple, Blackberry, handset from operator and other handset brands combined.
The other edition, which was published a week ago, gives insight per mobile service provider: Hi, KPN, Telfort, Vodafone, T-Mobile, Tele2 and the others providers combined. Both reports discuss the following aspects:
• Market shares per handset/provider (All, Postpaid, Prepaid)
• Split per age group, gender, personal income and education.
• Split per Postpaid/Prepaid, Packages/Sim Only, Smartphone/Normal phone (All, Postpaid, Prepaid)
• Sales channels (All, Postpaid, Prepaid, Postpaid Package)
• Which kind of 'physical' shop is used to buy the mobile connection. (All, Postpaid, Prepaid)
• Which kind of 'online' shop is used to buy the mobile connection. (All, Postpaid, Prepaid)
• What is the average spend per consumer (All, Postpaid, Prepaid), and who pays the monthly fees, call charges, etc (All)
• What are the top seven reasons for the consumer when selecting his current mobile provider (All, Postpaid, Prepaid)
• Which bundles, such as SMS, internet, etc., does the consumer subscribe to, in addition to his normal voice subscription (Postpaid)
• What are the top five most used services (All, Postpaid, Prepaid), and how many SMS are sent per month (All)
• Split per provider (All, Postpaid and Prepaid)
The Dutch Mobile Consumer Report is based on the responses of 19,000 respondents from the Telecompaper Consumer Panel during the period July - September 2011. The report also includes data from the two previous quarters. Results are CBS stratified for gender and age (15-64).
