The report Dutch Mobile Consumer 2011-Q1- Handset Edition gives detailed information on the demographics of the consumers, their sales channel, reason for selecting a provider, average spending, most used services and use of additional bundles next to the current subscription. The report is available for purchase in two different editions. This edition gives insight per used handset brand: Nokia, Samsung, LG, Sony Ericsson, HTC, Apple, Blackberry, handset from operator and Other.
The other edition, which is published two weeks ago, gives insight per mobile service provider: Hi, KPN, Telfort, Vodafone, T-Mobile, Tele2, and Others. Both reports discuss the following aspects:
* Split per Age-group, Gender, Postpaid/Prepaid, Packages/Sim Only, Personal income and Education.
* Sales channels (All, Postpaid, Prepaid, Postpaid Package)
* Which kind of 'brick-and-mortar' shop did he use to buy his mobile connection. (All, Postpaid, Prepaid)
* What are the top seven reasons for the consumer when selecting his current mobile provider (All, Postpaid, Prepaid).
* What is the average spend per consumer (All, Postpaid, Prepaid), and who pays the monthly fees, call charges, etc (All)
* Which additional bundles, like SMS, Internet, etc, is the consumer subscribed to besides his normal voice subscription. (All, Postpaid and Prepaid)
* What are the top five most used services (All, Postpaid, Prepaid), and what are the number of SMS send per month (All)
* Split per provider (All, Postpaid and Prepaid)
The results are based on an online survey conducted in January to March 2011 among 22,000 Dutch consumers. The report 'Dutch Mobile Consumer Q1-2011 – Handset Edition' from independent market researcher Telecompaper also includes data from the two previous quarters on consumer mobile habits and spending.
