JD.com launches Joybuy e-commerce marketplace in Europe
Chinese e-commerce group JD.com has launched its platform Joybuy in several European countries, positioning the site as an alternative marketplace to Amazon.com or Temu. Joybuy is available to start in Germany, France, the UK and the Benelux countries, offering products from well-known brands in categories such as tech, beauty, household appliances, home furnishings and daily groceries. Brands such as PlayStation, Philips, De'Longhi, Braun, Haier and TCL have their own shopfronts on Joybuy.