Austrian mobile operators generated service revenues of EUR 2.8 billion in 2011, down 5.8 percent from 2010, according to Telecompaper's quarterly report on the Austrian mobile industry sector . The increase in non-voice revenues could not offset the pressure on voice revenues from cuts to termination rates as well as the fierce competition. 3 Austria showed a 5.9 percent increase in revenue, while A1, T-Mobile and Orange saw revenue drop 6.0 percent, 6.8 percent and 7.9 percent respectively. The number of mobile lines rose by 5.6 percent to a total 12.96 million at year-end, taking market penetration from 146.3 percent to 153.6 percent. A1 remains market leader with 40.7 percent of mobile lines, followed by T-Mobile Austria with 31.3 percent and Orange Austria with 17.8 percent. 3 Austria is still the smallest operator with 10.2 percent of the total mobile lines. Telecompaper expects a revenue decrease of around 4 percent on the Austrian market in 2012.
