Swisscom plans to bundle its premium TV brand Teleclub under the new umbrella brand Blue, together with the online portal Bluewin and the cinema chain Kitag, Tagesanzeiger reports. Swisscom will reveal publicly the changes next week. A company spokeswoman for Swisscom said that the company will send invites for a media event "shortly".
The name Blue would be a reference to the history of Swisscom. The company in fact entered the internet business first under the brand “The Blue Window”, which later became “Bluewin”. Today, Bluewin is not only an e-mail service, but also a news portal.
