Mobile identity scoring company Juvo has announced a partnership with Cable & Wireless Communications (CWC) to boost access to mobile credit services and drive financial inclusion across 15 Caribbean markets. Juvo helped CWC create Flow Lend, an app launched earlier this year that allows prepaid users to request credit extensions for immediate usage. The app uses data science and game mechanics to build real-time subscriber personas, initially enabling Flow prepaid customers to request credit advances for airtime and data, reducing zero balance days and progressively increasing access to services.
CWC is already delivering credit extensions to 10 percent of the smartphone market in the Caribbean, and Flow Lend customers are, on average, consuming 10 percent more of the company’s products and services and are 50 percent more loyal, said Juvo. Flow Lend is available in Antigua and Barbuda, Barbados, Saint Lucia, Dominica, Anguilla, Cayman Islands, Grenada, Jamaica, Montserrat, Saint Kitts and Nevis, Saint Vincent and the Grenadines, Turks and Caicos Islands and the British Virgin Islands. It will soon be launched in Panama and the Bahamas.
