The quarterly consumer survey found that the most popular app in the Netherlands remains WhatsApp, installed on almost 9.7 million Dutch smartphones. Its penetration rose to almost 88 percent of Dutch smartphone users in March 2015 from just over 82 percent in April 2014. Although WhatsApp is still gaining popularity in the overall market, the app shows a small decrease in its share among teenagers in the past six months.
Snapchat meanwhile is growing steadily, especially among younger people, and reached over 1.7 million installs in the Netherlands in March 2015. The number of smartphone users with Snapchat installed on their smartphones grew almost three-fold over the past year, to reach nearly 16 percent of all Dutch smartphone users in March 2015.
The Dutch Apps Market report looks at consumer use of apps for communication, instant messaging and social networking. Data is split according to the total market, mobile providers, age, gender, education level, pre/postpaid and type of OS (Apple and Samsung). The report is based on the continuous online survey conducted by the Telecompaper Consumer Panel.
