In this report we analyse the Dutch telecoms markets from a bundling perspective. We report on the number of 1P, 2P, 3P and 4P subscribers, based on both company reports and our own calculations and estimates. Our assumption is that broadband is the leading telco service. Hence we focused on multiplays containing broadband. It is a proxy for households, now that broadband penetration is approaching 100% (assuming further that subscribers only very rarely take two separate broadband subscriptions).
The report includes graphs with regards to multiplay subscribers and services revenues, providing an overview per multiplay service as well as providers. We used reported and estimated ARPUs for the individual services from our quaterly reports on the Dutch broadband, fixed telephony, mobile and television markets and the average subscribers per multiply to calculate services revenues per multiplay. The report provides a comprehensive overview and insight into the Dutch consumer multiplay market.
We have defined the multiplay market in a broad sense. Not only 4P, but also 2P and 3P subscriptions may contain both fixed and mobile services. But each multiplay needs to contain broadband. Note that not every combination of services is available at every provider. We only include multiplays that are sold as a bundle (i.e. with a benefit: extras, a discount or billed on a single bill).
The report includes graphs with regards to multiplay subscribers and services revenues, providing an overview per multiplay service as well as providers. We used reported and estimated ARPUs for the individual services from our quaterly reports on the Dutch broadband, fixed telephony, mobile and television markets and the average subscribers per multiply to calculate services revenues per multiplay. The report provides a comprehensive overview and insight into the Dutch consumer multiplay market.
The analysis is based on Telecompaper’s continuous research into the development of the Dutch mass market telecommunication services market. The focus is on seven service providers (KPN, Ziggo, Vodafone, Tele2, M7 (including Online.nl and CanalDigitaal), Caiw and Delta), which represent the vast majority (>90%) of the Dutch consumer market.
We have defined the multiplay market in a broad sense. Not only 4P, but also 2P and 3P subscriptions may contain both fixed and mobile services. But each multiplay needs to contain broadband. Note that not every combination of services is available at every provider. We only include multiplays that are sold as a bundle (i.e. with a benefit: extras, a discount or billed on a single bill).
