Dutch Consumer Multiplay Market 2016-Q4

The report provides a comprehensive overview and insight into the Dutch consumer multi-play market. We analyse the Dutch telecoms markets from a bundling perspective. We report on the number of 1P, 2P, 3P and 4P subscribers, based on both company reports and our own calculations and estimates. 

Our assumption is that broadband is the leading telco service. Hence we focused on multi-plays containing broadband. It is a proxy for households, now that broadband penetration is approaching 100% (assuming further that subscribers only very rarely take two separate broadband subscriptions).

The report contains information and insight on:

• Market Outlook
• Trends in the markt impacting number of subscribers, and/or revenue
• Subscribers + Revenue split by type of bundle (1P, 2P, 3P, 4P) + provider
• Subscribers + Revenue split by bundle composition + provider
• We use reported and estimated ARPUs for the individual services from our quarterly reports on the Dutch broadband, fixed telephony, mobile and television markets and the average subscribers per multiply to calculate services revenues per multi-play. 

We have defined the multi-play market in a broad sense. Not only 4P, but also 2P and 3P subscriptions may contain both fixed and mobile services. But each multi-play needs to contain broadband. Note that not every combination of services is available at every provider. We only include multi-plays that are sold as a bundle (i.e. with a benefit: extras, a discount or billed on a single bill).

The analysis is based on Telecompaper’s continuous research into the development of the Dutch mass market telecommunication services market. The focus is on seven service provider (KPN, Ziggo, Vodafone, Tele2, CAIW, Delta and M7), which represent the vast majority (>90%) of the Dutch consumer market.