The report provides a comprehensive overview and insight into the Dutch consumer multi-play market in the first quarter of 2025, and compares the findings with results from previous quarters. We analyse the Dutch telecoms markets from a bundling perspective. We report on the number of 1P, 2P, 3P and 4P subscribers, based on both company reports and our own calculations and estimates.
The report defines multiplay households as households with a consumer broadband subscription plus one of these three services: mobile, fixed telephony, or TV with the same provider.
The report contains information and insight on:
- Market Outlook;
- Trends in the market impacting number of subscribers, and/or revenue;
- Impact of FMC on the multiplay market;
- Subscribers + Revenue split by type of bundle (1P, 2P, 3P, 4P) + provider;
- Subscribers + Revenue split by bundle composition + provider;
We use reported and estimated ARPUs for the individual services from our quarterly reports on the Dutch broadband, fixed telephony, mobile and television markets and the average subscribers per multiply to calculate services revenues per multi-play.
We have defined the multi-play market in a broad sense. Not only 4P, but also 2P and 3P subscriptions may contain both fixed and mobile services. These multiplays fall under FMC (Fixed Mobile Convergence). But each multi-play needs to contain broadband. Note that not every combination of services is available at every provider. We only include multi-plays that are sold as a bundle (i.e. with a benefit: extras, a discount or billed on a single bill).
The analysis is based on Telecompaper’s continuous research into the development of the Dutch consumer telecommunication services market. The focus is on six operators KPN (including Youfone from Q2 2024), VodafoneZiggo, Odido (including Tele2), Delta Fiber (Caiway and Delta), Canal+ (Canal Digitaal and Online.nl), and Budget Thuis, while all smaller providers using either DSL, fibre or cable networks to offer multiplay services are reflected in Others.
