The report 'Dutch Mobile Consumer Q1-2013' gives detailed information on the demographics of Dutch mobile consumers, their preferred sales channels, reasons for selecting a provider, average spending, most-used services and use of additional bundles alongside the ongoing subscription. The report also gives insight per mobile service provider (Hi, KPN, Telfort, Vodafone, T-Mobile, Tele2 and Others). The Dutch Mobile Consumer Report is based on the responses of more than 20,000 respondents from our Telecompaper Consumer Panel during the period January to March 2013. Results are CBS stratified for gender, age (12-80) and education. Telecompaper has published the same data split by mobile handset brand: Nokia, Samsung, Sony Ericsson, LG, HTC, Apple, Blackberry and Others. Both reports discuss the following aspects:
- Market shares per handset/provider (All, Postpaid, Prepaid)
- Split per age group, gender, income and education.
- Split per Postpaid/Prepaid, Packages/Sim Only, Smartphone/Normal phone (All, Postpaid, Prepaid)
- Sales channels (Handset, SIMs, packages)
- Which kind of ‘physical’ shop is used to buy the mobile connection (Handset, SIMs, packages)
- Which kind of ‘online’ shop is used to buy the mobile connection (Handset, SIMs, packages )
- New purchase or renewal, how is handset acquired
- What is the average spend per consumer (All, Postpaid, Prepaid), and who pays the monthly fees, call charges, etc.
- What are the top seven reasons for the consumer when selecting his current mobile provider (All, Postpaid)
- What are the top seven reasons for the consumer when selecting a handset brand (All, Postpaid)
- Use of data and SMS out of bundles or within subscription (All, Postpaid, Prepaid).
- Private vs. business usage mobile phone
- What are the most-used services (All, Postpaid, Prepaid), and how many SMS are sent per month
- Churn per provider and NPS per provider
