This research brief is an update of an earlier brief on the development of mobile phone brands' exposure in promotions in the Netherlands. This brief covers the quarters Q2 2010 to Q4 2011. Information is based on findings from Telecompaper's Mobile Promotions Database, which tracks active promotions of mobile services on a weekly basis. Main finding: Samsung was the most promoted handset brand in the Dutch mobile market and increased its market share strongly in the last seven quarters.
