The Dutch OTT Market Monitor provides a comprehensive overview of the
Dutch over-the-top services market. The OTT market is by nature a global
market, dominated by US providers such as Google, Facebook and Netflix.
The report describes this international OTT market, including a
classification and an extensive analysis of the current business model
trends. Our classification distinguishes between communication (incl.
social networking), entertainment (incl. gaming) and other web services.
The analysis of the Dutch market focuses on app usage for the mobile segment and on cord cutting issues for the fixed-line segment. Social networking, Facebook and Netflix are among the most popular apps.
There is a special focus on the traditional operator point of view, who in one way stands to lose and in another benefits from the rise of the OTT sector. After all, traditional operator managed services are at risk, but the broadband and device markets are major beneficiaries.
The report helps to understand possible operator responses to the OTT opportunities and threats, as well as a number of regulatory implications. Operators are still struggling to find the right strategy, a mix of both defensive and offensive measures. We have noticed increased operator efforts on the OTT entertainment market, but not on the communication market. Communication realistically is a commodity today, whereas entertainment appears to be more of a differentiator. Taking on a role as aggregator to fight Netflix appears to be more important than to deploy RCS (rich communications suite) based chat apps to fight WhatsApp.
