The Triple Play Insights report recognizes the growing importance of triple and dual (broadband + TV) play plans in the market. The current position of each provider in the triple play market is clearly presented, as well as how the market positions have changed over time. With the insights in this report, a provider can easily identify opportunities in the market, such as how to target the competition, which customers are most open to a move, and how to improve services in order to retain customers. Most graphs in the report are split by provider, so customers of Ziggo, KPN, Telfort, Online.nl, T-Mobile, Tele2, Delta and Caiway can be compared. Questions that are answered in the report are for instance:
- What are the characteristics of the triple play customer?
- Why and how are triple play packages bought?
- For what activities are TV connections used?
- How do triple play customers rate their providers (NPS)?
- Would triple play customers consider changing their subscriptions in the near future?
New in this version: Besides the triple play market, the report also includes some interesting deepdives into the dual play market (broadband + TV).
