This report looks at consumer video services and how they are used. The report shows market penetration of all major video services, including breakdowns by age, type of household, TV provider and income. The following types of video services are covered:
- Premium TV channels (via TV provider)
- SVOD (subscription-based)
- AVOD (free, with advertising)
- TVOD (pay-per-view content)
In addition to market shares, the report offers detailed insights into consumer behaviour and market trends, such as:
- Devices connected in household
- Purchase intention of video services
- Minutes watched and devices used per type of video content
- Cord-cutting
- Usage of apps on smart TVs, tablets and smartphones
- Subscription fees
The information in this report is based on quarterly research by the Telecompaper Consumer Insights Panel, giving a unique market perspective of developing market trends over time. Any marketer, product manager, analyst or researcher will find these insights essential in understanding the latest developments in the video market.
The following premium channels and OTT video services are covered: Netflix, Disney+, Film1, Apple TV+, Ziggo Sport Totaal, ESPN, NLziet, SkyShowtime, Videoland, Viaplay, HBO Max, Amazon Prime Video, Discovery+, Eurosport Player, Cinetree, Pathé Thuis, iTunes, Rakuten TV, Google Play Store, YouTube, Mubi, NPO Plus and KIJK.
