Sky announced the launch of "a major new commitment" to virtual reality (VR) content. To step up the production of VR content across all its markets, Sky has created Sky VR Studio, a dedicated in-house VR production unit.
The first pieces of fully immersive VR content to be produced by the unit will be released on 18 March. The two films were shot during Formula 1 testing in Barcelona and will transport viewers to the pit lane, into the team garages, and out onto the track. They will be made available via the Facebook 360 Video platform. The full VR experience will also be available on the Oculus platform, and viewable on the Samsung Gear VR and Oculus Rift headsets.
Later in the year, Sky will look to distribute content through a dedicated Sky VR app. Over the next year, Sky plans to produce more than 20 individual films, from major cultural events in news to top sporting events.
