Videotron launches youth brand Fizz, plans new smart home hub Helix

News General Canada 30 OKT 2018
Videotron launches youth brand Fizz, plans new smart home hub Helix

Canadian cable operator Videotron has launched a new brand called Fizz to target younger customers. The company also plans to introduce its own voice-controlled smart home hub called Helix, announced CEO Manon Brouillette in a speech at the Canadian Club of Montreal. 

Focused on mobile services, Fizz promises a "community" for its customers, with a "100% digital experience focused on simplicity, independence and sharing", Videotron said. It's currently in a three-month beta period with initial testers, offering a range of customisable mobile plans. Fizz was developed "to win the hearts of Generation Z and millennials, who have decidedly different needs and behaviours," the CEO said.

Brouillette said the the company is also developing its own smart home hub with a voice-controlled digital assistant. Branded Helix and to be unveiled "soon", Helix is "ready to compete with the international tech giants while staying true to our DNA and being relevant to the lives of increasingly connected households across Quebec", the CEO said. Helix will deliver smarter and more powerful Wi-Fi, an enhanced TV experience thanks to IP technology and seamless integration of web content platforms, and home automation services. 

Categories:

General

Companies:

Videotron

Countries:

Canada

Tags:

Voice services, Data services, Consumer devices, Internet Access, Corporate strategy, Marketing - Branding

Related Articles

CANADA 27 AUG 2019

Videotron launches new TV, smart home platform Helix

Canadian cable operator Videotron has launched its new Helix home hub and TV platform. It includes an updated set-top box with access to online apps and content, a new Wi-Fi gateway and mobile apps for customers. The company plans to add smart home functions to the platform later. 

CANADA 8 AUG 2019

Videotron loses 12,500 subscribers in Q2, revenues up 1.4%

Canadian operator Quebecor reported revenues from its telecoms business Videotron of CAD 854.4 million for the second quarter, up 1.4 percent from a year earlier, while adjusted EBITDA grew 4.7 percent to CAD 450 million. Continued growth in mobile customers and price increases helped offset a decline its cable business. 

CANADA 6 JUN 2019

Videotron names Charette as VP Marketing, Customer Experience at youth brand Fizz

Videotron appointed Sylvie Charette as VP, Marketing and Customer Experience, Fizz. With more than 25 years of experience in marketing communications, Sylvie will be responsible for increasing Fizz's brand recognition and continuing its development in our market. She will be in charge of the digital go-to-market strategy for Fizz mobile and internet services and for increasing their market share. She will also be responsible for customer experience and for the development and management of digital operation

CANADA 29 APR 2019

Videotron waives fee for customers in Quebec affected by flooding

Videotron is supporting people affected by spring flooding in many parts of Quebec by waiving the mobile telephony service suspension fee for residential and business customers who wish to interrupt their services for the duration of their evacuation. All services except mobile telephony can be temporarily suspended for up to six months at no charge for affected customers in Centre-du-Quebec, Chaudiere-Appalaches, Eastern Townships, Lanaudiere, Laurentians, Outaouais and the Greater Montreal region.

CANADA 14 MRT 2019

Videotron revenues rise in Q4 driven by mobile, internet and especially Club Illico

Quebecor's Telecommunications division, including Videotron, had revenues for the fourth quarter advance to USD 866.1 million from a restated 841.7 million the year earlier, while the adjusted EBITDA climbed to USD 425.9 million from a restated 394.9 million. Growth was again driven by all Videotron segments and namely its mobile, internet and Club Illico operations. Videotron also noted it qualified as a bidder in December for the auction of licenses in the 600 MHz band. The auction is set to start on 12

CANADA 7 JAN 2019

Quebecor appoints new CFO, and new CEO for Videotron

Quebecor announced other appointments as well. Marc Tremblay will become the company's COO, while keeping his responsibilities as chief legal officer and corporate secretary. Hugues Simard, who was with Quebecor from 1998 to 2017, will become its CFO.

UNITED STATES 28 NOV 2018

Sprint, HTC to launch 5G mobile smart hub in H1

Sprint and HTC are working together to bring a powerful 5G mobile smart hub to US customers in the first half of 2019. The advanced device will provide multimedia and connected data functionalities in a compact and portable design. The device name, feature specifications, and timing will be shared at a later date.

CANADA 8 NOV 2018

Videotron quarterly EBITDA up 9%, led by mobile, OTT growth

Canadian operator Videotron reported third-quarter revenues up 3.6 percent to CAD 860 million, and adjusted EBITDA grew 9.1 percent to CAD 426 million. The growth was led by 15.7 percent higher revenues from its mobile business and a 17.8 percent increase in revenue from its OTT video service Club Illico. 

CANADA 22 OKT 2018

Videotron placed first in Leger's first poll of young Quebecers

Videotron placed first in the telecommunications sector and 10th overall among the Top 100 Quebec companies in Leger's first poll of young Quebecers aged 13 to 34. The survey rated companies on their "coolness" factor. Respondents were asked to say which companies from eight industries are the best. A dozen choices, a mix of leading local and international brands, were suggested in each industry. A total of 1,223 young Quebecers were polled between 15 July and 20 August.

CANADA 16 OKT 2018

Videotron CEO to step down at year-end

Canadian operator Videotron's CEO Manon Brouillette is leaving the group after more than 14 years of service, including the last five as President and CEO of Videotron. Brouillette will leave at the end of 2018, while remaining a member of the Quebecor board. Quebecor said it would announce the name of Brouillette's successor in due course.

CANADA 9 AUG 2018

Videotron maintains mobile sales momentum in Q2 as cable customer growth stalls

Canadian media group Quebecor reported second-quarter revenues of CAD 847.2 million for its Videotron subsidiary, up by 2.5 percent year-on-year (+2.3% in Q1). The mobile division maintained a solid performance, with service revenues increasing by 12.9 percent to CAD 130.7 million. The growth rate improved to 5.8 percent for fixed broadband services, based on CAD 271.6 million worth of sales, while cable television services saw their combined revenues drop by 0.6 percent to USD 251.5 million.

CANADA 20 JUN 2018

Videotron launches marketing campaign in Ottawa

Videotron started a large-scale campaign to raise its profile in the Ottawa area and position itself as an alternative to the existing mobile carriers. Videotron has been in the Ottawa market for several years with its mobile network. It's now gearing up to accelerate its business development in the region and win over Ottawa-area consumers. The summer-long campaign will include billboards, online ads, radio commercials and major event sponsorships.

CANADA 10 MEI 2018

Videotron customer growth slows in Q1, revenues up 2.3%

Canadian operator Videotron reported first-quarter revenues up 2.3 percent year-on-year to CAD 823.4 million, and adjusted EBITDA rose 6.9 percent to CAD 410.5 million, supported by continued expansion in the mobile market. Excluding the impact of the new accounting rule IFRS 15, adjusted EBITDA rose 10.8 percent, the company said. 

CANADA 26 APR 2018

Virgin Mobile leads Canadian mobile service satisfaction survey

Some 32 percent of Canadian customers indicate that it took a lot of effort to resolve a recent problem with their mobile carrier, while 41 percent who encountered hurdles in the resolution process are considering—or have decided—to switch their provider,  according to the J.D. Power 2018 Canada Wireless Customer Care Study. Virgin Mobile ranks highest in overall customer care satisfaction for the second consecutive year, with a score of 793. Koodo Mobile and SaskTel rank second in a tie with a score of 792

CANADA 30 AUG 2017

Videotron to adopt Comcast IPTV platfom

Canadian cable operator Videotron announced an agreement with US-based Comcast to develop an IPTV service based on Comcast's Xfinity X1 platform. The new service is expected to help Vdeotron reach a wider customer base. 

Just In

20 DEC 15:08

Dialog Axiata to offer Starlink satellite service across Sri Lanka

20 DEC 14:51

Sri Lanka raises LKR 10 billion in 5G spectrum auction

20 DEC 14:00

Vi introduces Niyo Zero Forex Markup Card for travelers

20 DEC 13:39

True reshuffles executive team

Commentary

13:56

Video market set for slower growth ahead

11:38

Netflix buys Warner Bros to deepen content catalogue

11:11

KPN's mixed performance in Q3 raises questions for strategy day

15:26

Stock markets breaking records but what happened to Odido's IPO plans?

Background

01:04

The week in telecom: Wi-Fi bolt-ons take off to boost broadband growth, video market works on consolidation

01:39

The week in telecom: Netflix wins bidding for Warner Bros, Apple poaches new execs, Samsung debuts trifold

13:51

Proximus vs. Telenet: Proximus performs better in Q3 while Telenet uses up cash

14:16

Proximus Domestic still struggling with low margins

Complete profile

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper.