Leveraging Data and AI to Improve Customer Engagement in Telecom

Software Mind Telco Days: as the pressure to drive growth and innovation grows in the telecom industry, mobile operators are looking into technologies like data and AI to enhance customer journeys and stay ahead. This was reflected in the discussions featured at Telco Days 2025, the hybrid conference on driving telecom innovation organized by Software Mind. During this event, speakers from leading tech companies – including Deutsche Telekom, Snowflake, Alianza, Roamsys, T-Mobile Poland, Telekom Business Europe, Bloomreach, ServiceNow and Software Mind – shared strategies and solutions for increasing customer engagement and boosting telecom offerings. 

These presentations are now available to watch on demand so you can explore the technologies and approaches that are impacting the telecom industry in 2025 and beyond.  

Leveraging data & AI for real-time intelligence and customer-first solutions

As new tech buzzwords like edge, 6G, cloud-native networks and AI-RAN continue to emerge and younger generations start shaping consumer behaviors, telecom operators might wonder how they can strategically respond to these market changes. Telco Days 2025 opened with a data-based session that explored how new technologies and generational changes alter user expectations and create future business models in telecom.  

The seven presentations that followed are packed with practical use cases, real-world case studies and expert advice for boosting your telecom offerings. Watch the on-demand recordings to learn more about: 

• AI adoption in leading telecom companies – find out how AI-driven solutions can enhance customer experiences, streamline operations and drive business growth.
• The development of a pan-European ecommerce and self-care platform – get a behind-the-scenes look at a unified digital platform for B2B customers across over ten European countries.
• AI-driven personalization in telco marketing – explore AI-driven methodologies for turning customer data into predictive intelligence and tailoring interactions at scale.
• Data & AI cloud – see how telecom operators are breaking down data silos, unlocking real-time insights and driving innovation with secure data collaboration and AI-powered analytics.
• Strategic benefits of AI-powered voice services – learn how AI is transforming traditional voice services into intelligent, customer-centric  
• The state of automation in roaming – look into the challenges of roaming automation and see how a European operator has taken the automation of its network configurations to the next level.
• Secure digital identity ecosystems – explore two complementary pillars shaping the future of digital identity in Europe and beyond: the European Digital Identity Wallet (EUDI) and Network Identity APIs. 

It’s an opportunity to deepen your understanding of the key technological trends in the sector and get first-hand findings from people working on new industry solutions.  

Engaging customers in a competitive market 

As user expectations change and grow, it also becomes more challenging not only to attract new customers, but also to engage and retain existing ones. New technologies enable mobile operators to transform customer experiences and enhance their solutions to respond to arising needs, while tapping into new monetization opportunities. That’s why the experts at Telco Days 2025 examined how AI can help operators unlock new revenue streams and deliver more value to their customers. 

Along with sharing their broad telecom experience and latest industry observations, the speakers talked about the projects they have been working on. For example, you can find out how the team behind a unified platform for Deutsche Telekom B2B customers combined an ambitious vision of global standardization with the flexibility of local markets by creating a shared core, integrating with local systems and laying the foundation for further development of AI, Internet of Things and the partner marketplace. 

In another presentation, the speakers looked at how the EUDI enables trusted interactions between issuers, holders and verifiers in use cases including SIM registration and bank account opening. By catching up on this lecture, you’ll also learn how telecom-based APIs, like SIM Swap, KYC Match and Number Verification, help strengthen onboarding journeys and detect fraud in real time.   

Gain insights from top tech and telecom companies 

The on-demand recordings from Telco Days 2025 provide a great opportunity to get data and AI advice from experienced telecom and software experts. Dive deep into the latest trends that leading telecom operators are implementing and get fresh ideas for boosting innovation in your business. Sign up here to get access to the Telco Days presentations.