This report provides a comprehensive overview of the familiarity of AI tools among Dutch respondents in Q2 2025. For the three leading tools — ChatGPT, Microsoft Copilot, Google Gemini — the report also analyses them on use, paid subscriptions and frequency of usage, across key demographics: gender, age, education level and work situation (including company size).
The insights are especially valuable for organisations, policymakers, educators, and technology providers who want to understand who is using AI tools, how frequently, and where adoption is still limited.
Understand how AI tools are used in everyday digital behaviour
This report enables readers to understand how AI tools are currently integrated into everyday digital behaviour across different segments of the Dutch population. By revealing who knows about and actively uses tools like ChatGPT, Copilot, and Gemini they gain insight into the spread, depth, and digital maturity of AI adoption. The analysis helps pinpoint which groups are already embracing AI and where barriers to adoption still exist.
Telecompaper Consumer Insights
This research is based on market analysis conducted by Telecompaper. The data is sourced from the Telecompaper Consumer Insights survey panel, which focuses on a wide range of core topics.The results are based on a representative survey among Dutch adults (age 16-80) during April, May and June. Total sample was 1,800 respondents.Respondents were asked about their awareness and use of specific AI tools, including ChatGPT, Copilot and Gemini. Usage was further explored by frequency (daily, weekly, etc.) and whether they pay for the tool. The data was analysed across demographic and professional segments, such as age groups, gender, education levels, and company size (FTE). Where base sizes were low, especially for less-used tools, results should be interpreted with caution. Significant differences are highlighted only when statistically relevant.
