This research brief is an update of an earlier brief on the development of mobile promotions by retailers in the Netherlands for the quarter periods Q4 2010 to Q2 2012. Information is based on findings from Telecompaper's Mobile Promotions Database, which tracks active promotions of mobile services on a weekly basis. Main findings: With the dissapearance of t for telecom as a retail chain, the combined share of the three largest retailers (Phone House, BelCompany, Telecombinatie) has increased annually to over 40% of all promotions in Q2 2012. The Phone House had the largest share of all promotions and grew the most annually.
