This research brief is an update of an earlier brief on the development of mobile promotions by retailers in the Netherlands for the quarter periods Q2 2010 to Q4 2011. Information is based on findings from Telecompaper's Mobile Promotions Database, which tracks active promotions of mobile services on a weekly basis. Main findings: The combined share of the four largest retailers (Phone House, BelCompany, Telecombinatie and T for telecom) has decreased annually. Main reason for the drop is the disappearance of T for telecom as a retail chain since begin 2011. The Phone House had the largest share of all promotions and grew the most annually.
