The report Dutch Tablet Users Q4 2012 gives detailed information on the demographics of tablet users, tablet brands, tablet features and usage, mobile data providers and subscriptions, and spending on apps. The report 'Dutch Tablet User Q4 2012' is based on a survey of around 6,600 consumers aged 12-80 during the fourth quarter by the Telecompaper Consumer Panel. Also the results of the first three quarters of 2012 are included. This report discusses the following aspects:
- Household tablet penetration
- Purchase intention tablets and brands
- Age and tablet penetration per age
- Gender and education of tablet users vs. non-tablet users
- Gross family income per year, employment level and living situation of tablet users vs. non-tablet users
- Installed base of tablets per brand
- Reasons why tablet is bought (by brand)
- Paid or no internet subscription
- Awareness of network connection
- Memory storage
- Provider internet access tablet
- Prepaid or postpaid MBB connection
- Who pays the MBB bill for tablet?
- Spending on applications per month (also per brand)
- Top 12 reasons to use tablet (by gender, age and brand)
- Tablet usage per week in household (by gender and age)
- Where tablets are used (by gender and age)
- Private or business tablet usage (by gender, age and brand
The Telecompaper Consumer Panel has measured tablet penetration in households since Q3 2010. In April 2011 detailed questions about usage and tablet features were added to the panel.
For the Telecompaper Consumer panel, at least 2,000 consumers are asked on a monthly basis about their use of mobile telephony, broadband connections, fixed telephony and TV, including details over their current situation, purchasing habits, usage and churn. Results are CBS stratified for gender, education and age (12- 80).
