Dutch Tablet User - Q4 2013

Report General Netherlands 12 MRT 2014
Dutch Tablet User - Q4 2013
The report ‘Dutch Tablet Users Q4 2013’ provides extensive information on the tablet market in the Netherlands. The Telecompaper Consumer Panel has measured tablet penetration in households since Q3 2010. In April 2011 detailed questions about usage were added to the panel.

In October 2013 new questions were added which resulted in a renewed report with more emphasis on purchase, installed base, usage and NPS. Graphs are split to most used brand (Acer, Apple, Asus, Samsung and Yarvik) and model (i.e. Galaxy Tab 3, iPad 2 and Transformer Pad). The report discusses the following chapters:

  • Tablet penetration
  • Socio demographics
  • Installed base
  • Purchase intentions and reasons
  • Usage
  • NPS
  • Related customer devices

See table of content for more detailed information.


The full report is now available for a special introductory price of 3,900 euros, but it is also possible to order separate slides. Please contact us for more information.


For the Telecompaper Consumer panel, at least 2,000 consumers are asked on a monthly basis about their use of mobile telephony, broadband connections, fixed telephony and TV, including details over their current situation, purchasing habits, usage and churn. Results are CBS stratified for gender, education and age (12- 80).

EUR 3,900

Categories:

General

Companies:

Samsung Electronics Benelux,  Acer,  Asus,  Apple Netherlands,  YARVIK

Countries:

Netherlands

Tags:

Consumer devices, Research, Market research

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score van iPad4

NPS 42

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score of iPad4

NPS 42

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van de Galaxy Tab 2 bezitters gebruikt deze meer dan 20 uur per week

16%

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Galaxy Tab 2 owners use tablet more than 20 hours a week

16%

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van huishoudens verwacht binnen half jaar een iPad te kopen

4%

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of households expects to buy iPad within next 6 months

4%

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belangrijkste reden om iPad4 te kopen

Merkimago

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most important reason for buying iPad 4

Image of brand

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Belangrijkste reden om Yarvik tablet te kopen

Aanschafprijs

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most important reason for buying Yarvik tablet

Purchase price

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