Due to aging, the number of elderly people is still increasing. In the meanwhile mobile phones and tablets are general goods, which raises the question how the elderly adopt to the further digitalisation. Will they join and use tablets; which type of mobile phones do they have; do they have more often a fixed telephone connection; and which providers and brands do they choose?
The ‘Digital adoption by the elderly’ report discusses the following aspects:
Fixed services
- Top 10 reasons to choose broadband, broadcast and fixed telephony provider
- Market shares of broadband, broadcast and fixed telephony providers
- TV, fixed telephony subscriptions
Mobile devices
- Mobile phone, smartphone, tablet penetration
- Brands of most-used feature phones, smartphones, tablets
- Top 5 models of mobile phone, tablet
- Overlap mobile phone and tablet ownership
Mobile telephony
- Split post- and prepaid
- Top 10 reasons to choose mobile telephony provider
- Market shares of postpaid providers, prepaid providers
This report is based on the responses of over 17,000 participants in the Telecompaper Consumer Panel during the period January - March 2014. Results are CBS stratified for gender, age (12-80) and education. Every month, we ask at least 2,000 consumers from our panel about their use of mobile telephony, broadband connections, fixed telephony, tablet and TV, including details on their current situation, purchasing habits, usage and churn.
The report ‘Digital adoption by the elderly Q1 2014’ is part of the new Insight report series. Price of the report is EUR 2,500. It is also possible to order separate slides or slides including other age groups (eg teenagers).
